Mysterious Castle: A Captivating Wine Label Design

An Elegantly Enigmatic Branding Concept

The Mysterious Castle wine label, designed by Valerii Sumilov, stands out with its low-key premium style. The central element of the label, an old and elegant key, exudes an air of sophistication, restraint, and intrigue. This unique design creates a special atmosphere that draws consumers in.

What sets the Mysterious Castle wine label apart is its complete coverage of the bottle, forming a solid and cohesive composition. This design choice adds to the wine's elitism, mystery, and luxurious style. When a woman holds a bottle of Mysterious Castle wine, she will undoubtedly feel that it was created exclusively for her.

The realization of this design involved the use of modern print and post-printing technologies, including embossing, stamping, and special tactile polish. The label was printed on high-quality paper, allowing for a flawless visual design and delivering pleasant visual and tactile sensations to customers when they interact with the product in stores.

The label dimensions of 290 mm by 110 mm ensure that it completely encircles the bottle, creating a continuous and uniform composition. This design choice not only catches the eye of consumers but also encourages them to pick up the bottle and examine the label in more detail. The Mysterious Castle wine label effectively engages consumers even before they make a purchase, ultimately boosting sales.

The Mysterious Castle wine label project began in May 2018 in Moscow, Russia. Since then, these captivating wine labels have made their way into wine shops throughout the Russian capital, captivating wine enthusiasts with their unique design.

Valerii Sumilov and the design team faced the challenge of creating a concept for premium French wines targeted at the Russian market. The task was to present these wines as both premium products and appealing choices for Russian consumers. The team successfully achieved this by deviating from the traditional French chateau-style labels and opting for eye-catching designs with clear messages.

The Mysterious Castle wine label design has garnered recognition and acclaim, winning the Bronze A' Design Award in 2019. This prestigious award celebrates designs that exhibit outstanding creativity, resourcefulness, and technical skills, contributing to improvements in quality of life.

With its elegant and enigmatic design, the Mysterious Castle wine label continues to captivate wine enthusiasts across Moscow and other major cities in Russia. Its ability to create a united composition around the bottle sets it apart, making it a truly remarkable branding concept.